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    Privacy Policy

    Record of Processing Activities

    Record of Processing Activities (RoPA) - in accordance with GDPR Art. 30

    Data Controller

    Company: MP Merlin Limited

    Address: 97 Wordsworth Road, M27 9SJ, Swinton, UK

    Contact email:support@upvinti.com

    Personal Data Processing Activities

    Processing activityPurpose of processingLegal basisData subjectsData categoriesData recipientsRetention periodInternational transfers
    🔐 Account registrationProviding online serviceArt. 6(1)(b) GDPR - performance of contractService usersName, email, password (hash)Supabase (database hosting)Until account deletionUK/EU (Standard Contractual Clauses)
    🖼️ Image processingProviding AI service (generation, enhancement)Art. 6(1)(b) GDPR - performance of contractService usersProduct photos, clothing imagesGoogle AI (Gemini), Lovable AI, Supabase StorageMax. 50 recent generations / until deletionUSA, UK/EU (Standard Contractual Clauses)
    💳 Payment processingTransaction and subscription processingArt. 6(1)(b) GDPR - performance of contract, Art. 6(1)(c) - legal obligationPaying customersPayment data (Stripe), transaction historyStripe (payment processor)According to tax requirements (min. 7 years)USA (Standard Contractual Clauses)
    📧 Newsletter and marketingSending newsletter and marketing communicationsArt. 6(1)(a) GDPR - user consentNewsletter subscribersEmail, consent dateResend (email service)Until consent withdrawalUSA (Standard Contractual Clauses)
    📊 Analytics cookiesTraffic analysis and UX optimizationArt. 6(1)(a) GDPR - user consentWebsite visitorsIP address, device type, browserLovable AnalyticsAccording to cookie settingsNone
    👤 Custom AI modelsAI service personalization (custom models)Art. 6(1)(b) GDPR - performance of contractUsers with custom modelsPerson photos, physical description (age, height, body type)Supabase Storage, Google AI (portrait generation)Until model or account deletionUK/EU, USA (Standard Contractual Clauses)
    🛡️ Device Fingerprinting (Fraud Prevention)Protection against fraud, multi-account abuse, promo code abuseArt. 6(1)(f) GDPR - legitimate interestAll usersDevice hash, browser, OS, screen resolution, timezoneSupabase (internal database)12 months from last activityUK/EU (Standard Contractual Clauses)

    Data protection contact

    For questions regarding personal data processing, contact us:

    support@upvinti.com

    Related documents

    Full data protection information can be found in:

    Privacy Policy

    Last updated: 26 November 2025